Home » MAGA President Pays Tribute To Founder: ‘The Dream Will Never Die’

MAGA President Pays Tribute To Founder: ‘The Dream Will Never Die’

Steve Soto
Steve Soto

Last updated on June 13th, 2024 at 11:52 am

“We have more political influence as an organization than many of the other trade associations across the country,” said Steve Soto, president and CEO of the Mexican American Grocers Association (MAGA). “That’s not bragging. It’s a fact.”

Soto was welcoming attendees to the 2013 National Hispanic Conference at the Palm Springs Hilton Resort in Palm Springs, Calif., which was held March 5-7.

Soto has been reaching out to other organizations, including other grocery industry associations, for advice and assistance as MAGA organizes itself after a rough 2012. Soto suffered a heart attack and had quadruple bypass surgery in February and returned to work last June 25. The MAGA also is looking to reformat its Expo, which is on hiatus this year but will return in 2014.

Among the many grocery associations executives who came to the event were Linda Doherty with the New Jersey Food Council, Keri Bailey and Doug Scholz of the California Grocers Association, Jeff Snadow and other members of the California Independent Grocers Association, Agnes Garcia of the New Mexico Grocers Association, Mike Davis with the National Association of Convenience Stores, James Colquitt with the African-American Beverage & Grocers Association and David Corona and Mariano Dias with the National Supermarket Association.

Soto also recognized the many retailers in attendance, going down an impressive list that included Bestway Supermercado, Big Saver Foods, Superior Grocers, Cardenas Markets, El Tapatio Markets, Numero Uno Markets, Rio Ranch Market, Tresierras Markets, Pro’s Ranch Markets and Save Mart, as well as others.

Attendees were reminded of the achievements of the man who founded the organization. Joe Sanchez, who owned and operated La Quebradita, Civic Center Sales, La Marketa and Pico Rivera stores in the Los Angeles area, founded the MAGA in 1977. He died on May 10, 2011, at the age of 77.

Soto paid tribute by talking about the man who not only was a grocer, businessman and the first Latino Los Angeles Fire Department commissioner, but who also was a Chicano rights activist. Sanchez also was Soto’s uncle.

“Joe Sanchez knew that America was a great country and that it became a great country because all of us and all of those before us had an opportunity and equal chance for the American dream,” Soto said. “Joe Sanchez provided a voice for those who had no voice. He understood that today’s immigrants are no less hardworking and no less deserving than those immigrants in the faded photographs of Ellis Island.

“As MAGA moves forth, I can tell you and I can promise you that we will continue Joe’s fight for equality and justice, and we will continue to make a difference and be at the forefront of the Hispanic community,” Soto said. “We will never give up. We will never surrender. And for all of you who share MAGA and Joe’s passion, vision and beliefs, you need to remember that the work goes on. The cause endures, the hope still lives and the dream will never die.”

Find photos from the conference here.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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