Home » Little Debbie Maker Wins Bid For Hostess’ Drake’s Brand

Little Debbie Maker Wins Bid For Hostess’ Drake’s Brand

Hostess, Drake's Devil Dogs

Last updated on August 29th, 2022 at 01:45 pm

Hostess Brands Inc. said today that the stalking horse bid submitted by McKee Foods Corp. (maker of Little Debbie snack cakes) for the Drake’s snack cake brand will be the bid presented for approval to the U.S. Bankruptcy Court, as no other qualified bids were received for those assets.

McKee has agreed to pay $27.5 million for the Drake’s brand and certain equipment. Drake’s products include Ring Dings, Yodels, Devil Dogs, Yankee Doodles, Sunny Doodles and Drake’s Coffee Cake. The company will ask the U.S. Bankruptcy Court for the Southern District of New York to approve the transaction at a hearing April 9.

Separately, Hostess Brands will proceed with an auction for its Sweetheart, Eddy’s, Standish Farms and Grandma Emilie’s bread brands on March 15 after the company received additional qualified offers. United States Bakery Inc., as the stalking horse bidder, has agreed to pay $30 million for the brands, four bakeries and 14 depots, plus certain equipment.

As previously reported by The Shelby Report, the company’s other proposed transactions include:

• The sale of the majority of the company’s snack cake business to affiliates of Apollo Global Management LLC and Metropoulos & Co. Apollo and Metropoulos have agreed to pay $410 million for the assets, which include both Hostess and Dolly Madison branded products, five bakeries and certain equipment. Among the products included are the company’s Twinkies, Ho Hos, Ding Dongs and Donettes snack cakes.

• The sale of the majority of the company’s bread business, including its Wonder brand, to Flowers Foods Inc. for $360 million. The agreement includes, in addition to the brands, 20 bakeries, 38 depots and other assets.

• The sale of the Beefsteak bread brand to Grupo Bimbo, S.A.B. de C.V. for $31.9 million.

Hostess Brands will seek court approval of the above transactions on March 19.


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