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Publix Retaliates Against Walmart’s Price-Comparison Campaign

Publix billboard hits back at Walmart

Publix is firing back in what has become sort of an advertisement “war” with Walmart.

The Tampa Bay Business Journal reports that it has been nearly a year since the global retail giant began running advertisements with customers shopping for identical items at both stores and being stunned at the savings available at Walmart.

Now, Lakeland, Fla.-based Publix is using billboard and radio ads to show that some items can be purchased cheaper at its stores. Its buy-one-get-one-free deals are particularly emphasized, reports say. The Publix campaign began earlier this month in Florida, Georgia, Alabama, South Carolina and Tennessee.

“We want our loyal and potential customers to know that we offer more than clean stores, quality products and friendly service. We offer great value,” Publix spokeswoman Shannon Patten is quoted by the Journal as saying.

And Publix isn’t the only store to be targeted by Bentonville, Ark.-based Walmart. The company is filming price-comparison commercials in 50 markets across the country, according to reports.

In the featured photo at top: A Publix billboard along Interstate 275 near the Gandy Boulevard exit in the Tampa area touts the supermarket chain’s affordability by referencing Walmart’s price-comparison ad campaign. (Photo by Lara Cerri, Tampa Bay Times)


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