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Dale Jr. Foods Formed By NASCAR Racer, KLN

Dale Jr Chips Group

Last updated on April 1st, 2013 at 09:44 am

KLN Family Brands has teamed up with Dale Earnhardt Jr. to form Dale Jr. Foods. The partnership that was formed in January has launched four flavors of potato chips in three sizes. The flavors are Crispy Original, Zesty Jalapeno, Creole & Green Onion and Carolina Barbeque.

“At KLN Family Brands, we always put family and community first. As a result, we strive to form relationships with those who hold similar values. A third-generation stock car driver in a family that is connected through generations of racing, Dale Earnhardt Jr. is the perfect fit for this new partnership,” the Perham, Minn.-based company said.

KLN Family Brands, which is family-owned and –operated, is made up of four divisions: Barrel O’ Fun Snack Food, Kenny’s Candy Co., NutHead’s Chocolate Factory and Tuffy’s Pet Food.

About the author

Lorrie Griffith

Senior Content Creator

Lorrie began covering the supermarket and foodservice industries at Shelby Publishing in 1988, an English major fresh out of the University of Georgia. She began as an editorial assistant/proofreader (and continues to proofread everything, everywhere, in spite of herself). She spent three-plus decades with Shelby in various editorial roles, and after a detour into business development, rejoined Shelby in June 2024. "It's good to be back covering the greatest industry in the world," she says.

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