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Goldfish Brand Introduces New ‘Goldfish My Way’ E-Commerce Site


Providing a custom way to snack in an increasingly digital world, the Pepperidge Farm Goldfish brand is launching www.GoldfishMyWay.com. This e-commerce site allows consumers of the snack crackers to create a customized snacking experience.

To coincide with the Goldfish brand’s 50 birthday, the new Goldfish My Way e-commerce site allows users to celebrate their own special occasions all year long. The site offers users an array of fun options to personalize Goldfish packages. Users can add their own photos and custom messages, and even pick their favorite Goldfish cracker colors to create special combinations.

With special themes rolling out to coincide with major holidays, consumers have many ways to enjoy a Goldfish My Way experience. Consumers can choose from a 4.5-oz. customized gift box, 1.0-oz. customized party favors, or single-serve themed party cups.

“We love spreading smiles through the iconic Goldfish brand,” said Jared Konstanty, SVP and GM of snacks. “It’s our pleasure to bring new ways for our fans to engage with the product and personalize the way they enjoy their favorite crackers, and we are so excited and honored to be part of people’s celebrations throughout the year.”

The Goldfish My Way e-commerce experience was developed in strategic partnership with True Action, which collaborated with its eBay Inc. partners, Magento, GSI Commerce and PayPal.


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