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Earnest Eats Adds New Granola Bars And Hot & Fit Cereals

Hot & Fit Cereals Family
Earnest Eats Hot & Fit Cereals Family

Earnest Eats, makers of natural foods rooted in the nourishment of whole, unprocessed ingredients, has added three new choices to its family of products: Earnest Eats Chewy Granola Bars, Hot & Fit Cereal multi-serve canisters and Hot & Fit Cereal single-serve cups.

Each blends a unique trio of superfood grains, including whole oats, amaranth and quinoa, which are esteemed for their superior protein, fiber and phytonutrient contents.

“In developing our new Chewy Granola Bars and Hot & Fit Cereals, I was inspired by the stand-out nutrition and gratifying simplicity of whole oats, amaranth and quinoa—three superfood grains that have been powering cultures around the globe for hundreds of years,” says Andrew Aussie, president and co-founder of Earnest Eats. “By incorporating these superfood ingredients into our recipes, we’re able to offer foods that truly embody our nutrient-dense versus calorie-dense philosophy on eating. We’re so pleased with our new powerhouse options and know that fans will feel healthier, energized and overall, more hot and fit!”

Like all other Earnest Eats foods, the new Chewy Granola Bars and Hot & Fit Cereals are all-natural, vegan and wheat-free. The new products were created to enrich, nourish and energize with a combination of satisfying whole-food ingredients.

A serving of unsweetened hot cereals Earnest Eats Hot & Fit Cereal Multi-Serve Canisters contains 190 calories or less, 2g of sugar or fewer (from dried fruit), 6g of protein and 5g of fiber. Available in three flavor blends: American, Mayan and Asia. MSRP is $4.89-$6.99 per canister.

Lightly sweetened with non-GMO pure cane sugar, each Earnest Eats Hot & Fit Cereal Single-Serve Cups has 290 calories or less, contains 8-9g of protein and 6-7g of fiber. The three available flavor blends include American, Mayan and Asia. MSRP is $2.29-$2.99 per cup.

Earnest Eats Chewy Granola Bars contain 150 calories or less with half the sugar of leading granola bars and are available in three flavors: Dark Chocolate Almond, Power Grains & Flax and Superfood Trail Mix. MSRP is $3.89-$5.99 per 5-count box.

Earnest Eats Chewy Granola Bars and Hot & Fit Cereals can be found at natural food stores nationwide in the snack and hot cereal aisles respectively, including select Target and Costco locations, Whole Foods Markets, Sprouts Farmers Markets, Wegman’s, Raley’s, Fred Meyer and Albertsons. For more information, please visit www.earnesteats.com.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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