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Magnum Partners With Designer Zac Posen For U.S. Launch Of ‘Gold?!’

Magnum Ice Cream
Joe Manganiello, and actress Caroline Correa on the set of the short film 'As Good As Gold,' which will debut during the Tribeca Film Festival April 18, 2013. The film celebrates the U.S. launch of MAGNUM Gold?! and features Zac Posen’s first-ever 24k gold dress. Visit MagnumIceCream.com for more information (Casey Rogers/AP Images for MAGNUM Ice Cream). (PRNewsFoto/MAGNUM Ice Cream)

Magnum Ice Cream has introduced its “Magnum Gold?!” golden ice cream bar in the U.S. Magnum Gold?! features vanilla bean ice cream swirled with sea salt caramel and dipped in a golden coating made with Belgian milk chocolate.

In celebration of the launch, American fashion designer Zac Posen created a one-of-a-kind, 24-karat gold dress inspired by Magnum Gold?!—valued at $1.5 million—to debut in a short film starring actor Joe Manganiello during the Tribeca Film Festival on Thursday, April 18.

“We are thrilled to celebrate the U.S. arrival of Magnum Gold?!,” says Nick Soukas, director of ice cream at Unilever. “Magnum is one of the world’s largest ice cream brands, and is recognized as a global icon of pleasure and indulgence. As the inspiration for Zac Posen’s 24-karat gold dress and ‘As Good As Gold ‘ film, the introduction of MAGNUM Gold?! is elevating the ice cream pleasure experience to a new level.”

Posen designed the one-of-a-kind couture gown in delicate fabric that features more than 10,000 hand embroidered 24K gold sequins in five sizes created from sheets of 24k gold.

The details of the dress along with the intricate details of its design will be shared immediately following its gold carpet debut during the Tribeca Film Festival. Additionally, a behind-the-scenes look at Posen’s design process will be available on the Magnum Facebook page leading up to its reveal.

A short film entitled “As Good As Gold,” by Emmy-award winning director Jon Cassar, stars Manganiello and Caroline Correa. In it, Manganiello plays a gold thief who falls for the beautiful but dangerous Correa as she wears Posen’s 24K gold dress.

In addition to its debut at Tribeca Film Festival, the film will be simultaneously released to viewers around the world on Magnum’s Facebook page, facebook.com/magnum.

Since its U.S. introduction in 2011, Magnum Ice Cream has expanded to include nine flavors.

MAGNUM Gold?! and MAGNUM Mini Gold?! Ice Cream bars are available at grocery retailers nationwide, including Walmart, Target, Safeway and Kroger. They are available in three-count multipacks for a suggested retail price of $3.99. MAGNUM Mini Ice Cream bars are available in six-count multipacks for a suggested retail price of $5.49.

For more information, visit www.unileverusa.com.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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