The Doritos brand is launching the next phase of its successful collaboration with Taco Bell by introducing Doritos Locos Tacos (DLT) Tortilla Chips. Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, will bring the crunch and flavors of Taco Bell’s DLT to the chip aisle for a limited time with two varieties—one that is inspired by the Nacho Cheese DLT and one that brings to life the flavors of the Cool Ranch DLT.
• DLT Nacho Cheese and Crunchy Taco Flavored Chips: includes two chip varieties in one bags—Nacho Cheese flavored chips plus a chip reminiscent of the Taco Bell Crunchy Taco. When combined these flavors deliver a taste experience inspired by the Nacho Cheese DLT.
• DLT Cool Ranch and Crunchy Taco Flavored Chips: also includes two chip varieties in a single bag—this time, it’s the flavor of Doritos Cool Ranch flavored chips plus a chip reminiscent of the Taco Bell Crunchy Taco. They come together for a flavor inspired by the Cool Ranch DLT.
“The enthusiasm our fans have had for both the Nacho Cheese and now Cool Ranch DLT has been unprecedented,” said Ram Krishnan, VP of marketing for Frito-Lay. “It is a simple, yet brilliant, concept that unites two fan favorites—Doritos chips and the Taco Bell Crunchy Taco for a truly one-of-kind snacking experience. With the launch of DLT chips, we’re taking the next bold step in our partnership with Taco Bell by bringing the DLT flavor straight to the chip aisle—we can’t wait to see how our fans respond.”
DLT chips are now available nationwide for a limited time in three sizes: an 11-oz. bag for a suggested retail price of $4.29; a 3.4-oz. bag for a suggested retail price of $1.49; and a 2.1-oz. bag for a suggested retail price of $1.09.
Since launching in March 2012, Taco Bell has sold more than 375 million Nacho Cheese DLTs, making it the most successful product launch in Taco Bell’s history. The Cool Ranch DLT joined the menu in March 2013.