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Budweiser, Music Fans ‘Band’ Together For America’s Rivers And Lakes

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This summer, Budweiser is inviting consumers across the country to participate in a series of cleanup events, in select cities, aimed at preserving and protecting lakes and rivers. These efforts are part of the Budweiser America Made Better platform, which supports designated driver campaigns, military support efforts and water conservation programs. Budweiser is rewarding volunteers age 21 and older, who register and participate in the cleanups in most cities, with tickets and expedited entrance to their city’s Budweiser Made in America party—plus a chance to get VIP access. America Made Better watershed cleanups are scheduled for the following cities: Cartersville, Ga.; Houston; Los Angeles; San Francisco; St. Louis; Denver; Chicago; Columbus, Ohio; New York; and Philadelphia.

“Water is a key ingredient in beer—and an important part of our daily lives,” said Kathy Casso, VP of corporate social responsibility for Anheuser-Busch. “America Made Better combines two things inherent to the Budweiser brand—preserving our nation’s rivers and lakes then enjoying great music—and this is a natural and fun way for us to inspire volunteerism, connect with consumers and make a positive difference.”

This year, Budweiser is donating $150,000 to River Network to facilitate the majority of America Made Better cleanups across the country and to support the organization’s annual operations. The brand also is donating $30,000 to Great Lakes Forever to facilitate the America Made Better cleanup in Chicago and other efforts to protect area lakes.

“Budweiser is a great partner and we’re excited to see the positive impact America Made Better has on our nation’s rivers this summer,” said Todd Ambs, president of River Network. “Beyond financial and on-the-ground support, programs like this help us get new volunteers involved and inspired to make a difference in their communities.”

The America Made Better watershed cleanup campaign will conclude in Philadelphia just prior to Labor Day weekend and the national Budweiser Made in America festival.

For more information on volunteering for Budweiser America Made Better and the music festival, including ways to win trips and tickets, go here.





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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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