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Bosco Syrup Introduces First New Flavor In Nearly A Decade

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For the first time in nearly a decade, Bosco is launching a new flavor: Bosco Mocha. Bosco Mocha is made with real coffee extract and cocoa.

Bosco is debuting its new flavor in more than 530 Walmart stores in 12 eastern states including Maine, New Hampshire, Vermont, Rhode Island, Connecticut, New Jersey, New York, Pennsylvania, Massachusetts, Maryland, Virginia and West Virginia. Walmart currently carries Bosco chocolate syrup.

Like the original, Bosco Mocha comes in a 22-oz. squeeze bottle, is all natural and vitamin fortified. It’s perfect on ice cream, in milk shakes, coffee and more, a company news release says. Walmart sells Bosco for $1.98.

“This is our first new flavor in nearly a decade and we’re thrilled to be the first to create a syrup that combines real coffee and cocoa to create an authentic mocha flavor,” says Scott Sanders, VP at Bosco. “We’re confident that Bosco Mocha will be almost as popular as Bosco Chocolate.”

Created in 1928, Bosco Chocolate Syrup is sold worldwide. In fact, nearly a year ago, Bosco Chocolate made its Walmart debut. In addition, and as part of its brand extensions, Bosco also introduced a line of all-natural 3.5-oz. milk chocolate bars. The MSRP is $1.99-$2.49.

Bosco Syrup also can be found in other large and independent retailers nationwide including Shop Rite, A&P, Pathmark, Cost Plus World Market, Stater Bros. and select Publix and H-E-B stores among others.

With a long and iconic Hollywood history, Bosco Chocolate Syrup was used as fake blood in the shower scene in Alfred Hitchcock’s “Psycho” (1960) and in “Night of the Living Dead” (1968). In addition, Shrek declared his love for Bosco, but the brand is perhaps best known from the “Seinfeld” episode titled “The Secret Code,” where George Costanza reveals his ATM pin “Bosco” to J. Peterman’s mother on her deathbed, who in turn repeats the word as she dies.

 

 

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