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Pastry Smart Introduces ‘Miettes de Pain’ Organic Brioche Bread


Pastry Smart LLC has launched its latest organic and American Humane Certified brioche bread, Miettes de Pain. The bread is available in Whole Foods Market stores throughout Northern California and Reno.

An exclusive brand for Whole Foods Market, Miettes de Pain is a line of French-inspired handcrafted brioche breads—light, airy and rich with the flavors of organic farmstead butter and cage-free eggs, a news release says. The Miettes de Pain product mix includes hamburger buns, slider buns, hot dog buns and sliced bread. It can be used to make French toast or as a fresh bun of choice for the upcoming summer barbecue season.

“Miettes de Pain is good for people, good for animals and good for our environment. We use the best local, organic ingredients. Our labels list fewer than 10. We use and cultivate yeasts naturally that are specific to the San Francisco Bay Area, which makes our breads especially good. These naturally occurring yeasts are recognized around the world for their superior bread making properties,” said Mark Ainsworth, president and founder of Pastry Smart.

Whole Foods Market 38 stores in Northern California and Reno debuted the Miettes de Pain label on their bakery shelves this month. Miettes de Pain delivers a solution for the bakery aisle of the grocery store where, for the first time, customers have an option for organic and American Humane Certified artisan baked goods, exceptional in quality and value, the release says.

“Whole Foods Market is committed to offering the highest quality natural and organic products to our customers,” said Matthew Mestemacher, bakery coordinator for Northern California and Reno. Pastry Smart’s Miettes de Pain were a natural choice for us as they are superb in quality and taste great. They are flying off the shelves.”

The Pastry Smart brands include Whole Foods Market exclusives Miettes de Pain and Kali The Baking Goddess, in addition to its own brands, Le Culture, an organic certified artisan handcrafted bread collection, and Mission Blue Confections, an organic chocolate line.


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