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Frieda’s Launches New Label For Champagne Grapes

Frieda's Champagne Grapes

Frieda’s Champagne Grapes, with a new green and purple label, are available for pre-booking. Packed in a 16/1-lb. clamshell to protect the fruit, Frieda’s will have supplies of Champagne Grapes beginning in July.

“Frieda’s new label stands out in your grape displays, which makes it easier for consumers to find them and pick them up,” says Karen Caplan, Frieda’s president and CEO. “No grape display is complete without Frieda’s Champagne Grapes.”

Frieda’s recommends displaying Champagne Grapes refrigerated with other grape varieties. The grapes also can be cross merchandised with gourmet cheeses and wines for entertaining ideas. They also are an addition to a “Year of Purple” display.

Founded in 1962 by Frieda Caplan, Frieda’s was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and it is still a family- and women-owned business today. Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers and Black Garlic. Frieda’s officially declared 2013 as “The Year of Purple.”





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