With the introduction of its Breakfast Empanada Bites, 7-Eleven Inc. says it is building on the success of its first Latin-inspired hot foods snack introduced last year, Mini Tacos. The new miniature, crescent-shaped pastries—filled with eggs, cheese, bacon, smoked ham and sausage—are priced at $1 for three at participating 7-Eleven stores.
7-Eleven’s breakfast snack fits with several current food trends—the growth of breakfast and snacking occasions, and the continuing popularity of all foods Latin, the company says.
“Breakfast and snacking are both growth areas in the food industry and strong day parts for 7-Eleven,” says Kelly Buckley, 7-Eleven’s VP of fresh food innovation. “Mornings are our busiest time of day, and 7-Eleven is a destination for snacks and drinks all day long. The Empanadas Bites meet a need for a hot, savory, high-protein breakfast and a snack option. And, at a dollar for three, customers can get big flavor on a budget.
“One of today’s biggest food trends is something I call ‘flavor adventure,'” Buckley adds, “and the Breakfast Empanada Bites add a little zing to the morning meal. With a cup of 7-Eleven Brazilian Dark Roast coffee, they’re sure to wake up you and your taste buds.”
Like the Mini Tacos, the Breakfast Empanada Bites are heated in rapid-cook ovens at 7-Eleven stores and served hot. When tested in select 7-Eleven stores, the Breakfast Empanada Bites ranked extremely high for flavor, value and uniqueness, according to the company. Additionally, three Breakfast Empanada Bites contain 10g of protein and 230 calories.