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McIlhenny Co. Appoints New Sales And Marketing Leadership


Last updated on August 25th, 2022 at 02:03 pm

McIlhenny Co., maker of Tabasco brand products, has made several changes to its sales and marketing leadership teams to strengthen and more closely align the company’s domestic and global business operations. McIlhenny Co. President and CEO Tony Simmons announced the following appointments:

• Fifth-generation McIlhenny family member Harold Osborn, currently serving as SVP, will assume oversight of international sales for Tabasco brand products, adding these responsibilities to his current management of agricultural operations, processing, new product development and sustainability efforts. Osborn joined McIlhenny Co. as VP in 1999 and spent his formative years working summers for the company and in the salt mine on Avery Island, which produces all of the salt used in Tabasco sauce. Osborn is a graduate of the University of Louisiana at Lafayette, as well as Oxford University in Oxford, England, where he earned a Master of Science degree.

• Stephen Romero, currently serving as VP of international sales, will transition to VP of domestic sales. Romero has been with McIlhenny Co. for 23 years and has served as VP of international sales for the last 15 years during which the Tabasco brand experienced robust international growth and expansion into multiple new markets and territories, the company says. Previously, Romero held positions as director of promotional marketing and director of materials and logistics. He is a graduate of the University of Louisiana and holds bachelors degrees in business administration and behavioral sciences.

• Yiannis Tziamtzis has been named VP of marketing and assumes oversight of global marketing in addition to retaining his current responsibilities as senior marketing manager and brand strategist. Tziamtzis, born in Greece, began his career with McIlhenny Co. in 2005 in Belgium as European regional manager. During his tenure in Europe, Tziamtzis worked closely with the senior management team and with Romero to redefine the company’s European strategy and deliver significant incremental growth to the business. He moved to New Orleans in 2011 when he was appointed senior marketing manager and brand strategist. Prior to joining McIlhenny Co. Tziamtzis held marketing and strategy oversight positions at Newell Rubbermaid Europe, PepsiCo, Del Monte Foods International and Allied Domecq Spirits & Wine. He holds a bachelor’s degree in business administration from the Athens Economics University in Greece and an MBA from the Rotterdam School of Management in the Netherlands.

“Osborn’s, Romero’s and Tziamtzis’ broad range of experience in multiple domestic and international roles within McIlhenny Co. create a combined sales and marketing leadership team with deep brand knowledge, extensive in-market expertise and a shared vision for continued growth and category leadership everywhere Tabasco brand products are sold,” says Simmons. “I look forward to great innovation and continued success under this team to accelerate and achieve all of our strategic and business objectives.”

Romero and Tziamtzis succeed William “Bill” Dunn, VP of domestic sales, and Martin Manion, VP of marketing—both of whom have retired after long and distinguished careers with Avery Island, La.-based McIlhenny Co., the company says.


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