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Blue Bell Exec Killed While Trying To Change Flat Tire

Blue Bell's Bill Weiss

Bill Weiss, public relations manager for Brenham, Texas-based Blue Bell Creameries LP, died last week after a collision on Interstate 10 in Houston, and another company executive was injured.

The Houston Business Journal reported last week that Steve James, VP of institutional sales, is at Houston’s Memorial Hermann Hospital and had surgery overnight on June 3.

Weiss, 49, and James were changing a flat tire on I-10 near Baytown at about 2:30 p.m. and were hit by another vehicle. The men, who were headed to a meeting when the incident occurred, were flown to Memorial Hermann, but Weiss died en route, reports say.

Weiss graduated from Texas A&M University in 1986 with a degree in marketing and worked in department store management until he began working working as a media buyer for Blue Bell Advertising Associates in 1997. He was promoted to corporate public relations manager in 2003.

Funeral services for Weiss were held Friday at St. Mary’s Catholic Church in Brenham.

Blue Bell manufactures Blue Bell ice cream and sells it directly in 22 states. Blue Bell, the No. 3 selling branded ice cream in the U.S., recently expanded to Virginia and North Carolina.


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