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Atkins Adds New Entrees To Frozen Meals Line

Atkins' new frozen meals

Atkins Nutritionals Inc., a leader in the weight-management category, is introducing three new entrees to its current line frozen meals.

• Sesame Chicken Stir-Fry: 
Grilled white meat chicken breast, broccoli florets, green beans and red bell peppers in a sesame sauce;

• Chicken Marsala
: Grilled white meat chicken breast, Portobello mushrooms, green beans and red bell peppers in a Marsala wine sauce; and

• Italian-Style Pasta Bake: 
Custom Italian sausage and premium beef with penne pasta, classic tomato sauce and topped with Mozzarella Cheese.

“When we initially launched the line of Atkins Frozen Meals in January, we received an overwhelmingly positive response from consumers. Due to high demand, we’ve extended the line to give dieters even more savory and delicious low-carb meal options,” said Scott Parker, CMO for Atkins Nutritionals. “This Frozen Meals line offers low-carb dieters a convenient and satisfying solution to help achieve and maintain their weight-loss goals.”

All of the entrees are good for all phases of the Atkins Diet. The line contains no added sugars, are 310-390 calories and contain 7g of net carbs or less.

The new meals are rolling out to Walmart locations beginning this month. The new meals also will be available at additional select national retailers in July.




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