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Piggly Wiggly Midwest Partners With Ibotta To Offer Cash Rewards

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Ibotta Inc., makers of one of the fastest growing mobile shopper technologies in the U.S., has partnered with Piggly Wiggly Midwest to allow its shoppers to earn cash rewards when using their Preferred Club Card to buy selected products.

Through its partnership with Ibotta, Piggly Wiggly Midwest continues its tradition of finding new ways to enhance and differentiate the in-store shopping experience, the company says.

“Our shoppers asked us to enable Ibotta in our stores, and we listened,” says Gary Suokko, COO of Piggly Wiggly Midwest. “Ibotta provides rewards in addition to the savings and discounts that are already available through the Piggly Wiggly Preferred Club Card.”

Once a shopper registers their Piggly Wiggly Preferred Club Card on the Ibotta app, earnings for Ibotta Offers are redeemed upon checkout, with the cash rewards being deposited directly to their Ibotta account. Shoppers can withdraw their money using PayPal or choose other rewards.

“Tying Ibotta directly to Piggly Wiggly’s point of sale system makes it easier than ever to redeem Ibotta offers and earn cash,” says Ibotta’s CEO Bryan Leach. “We’re excited to be partnering with Piggly Wiggly on this initiative.”

“A key for us in working with Ibotta was the ease in technical implementation and I was pleased that it was such a straightforward process,” says Bill Bell, director of information technology for Piggly Wiggly Midwest.

Ibotta can be downloaded for free at the Apple App Store and Google Play. Starting June 20, Ibotta can be used in store at Wisconsin and Illinois Piggly Wiggly locations by connecting a Piggly Wiggly Preferred Club card to the Ibotta App.

Piggly Wiggly Midwest supplies 101 Piggly Wiggly supermarkets in the greater Wisconsin and northern Illinois areas. Sheboygan, Wis., is home to Piggly Wiggly’s headquarters, its company’s corporate offices and two of its distribution centers. A third distribution center is located in Milwaukee.


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