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Kellogg Debuting New Snacks This Summer

Kellogg new product El Duende

Kellogg Co. snack brands are introducing a variety of new cookies, crackers, chips and bars that the company says are sure to delight consumers.

“Snacking is an important part of peoples’ diets, and consumers are constantly seeking new options,” says Brian Huff, president of Kellogg U.S. Snacks. “We continue to respond with flavors, ingredients and entirely new foods to meet this demand for snacking alternatives.”

• Cheez-It Zingz crackers are made with corn masa for a bold crunch and debut in two flavors: chipotle cheddar and queso fundido.

• Pringles debuts a fiery sweet barbecue flavor.

• Town House pitacrackers offer real pita taste and are strong enough to dip without breaking. They will be available in Mediterranean herb and sea salt flavors.

• Kashi launches all-natural hummus crisps made with a blend of chickpeas, whole grains, spices and herbs, providing 4g of fiber and 3g of protein. They are available in three varieties: sea salt and olive oil, caramelized onion, and sundried tomato basil-feta.

• For weight managers, Special K introduces a new chipotle lime flavor of its cracker chips. Each 27-chip serving has 110 calories.

• Keebler Simply Made cookies are baked with wheat flour, butter, eggs, sugar, and vanilla. They will be available in two varieties: chocolate chip and butter.

• Keebler also debuts new cookies that reflect the importance of Hispanic consumers, the fastest growing ethnic group in the U.S. Keebler El Duende (“The Elf”) cookies will be available in coconut and lemon sandwich varieties.

Additionally, Kellogg is debuting several new snack bars.

• Special K expands its offerings with the addition of cookies and creme pastry crisps and chocolate covered strawberry cereal bars.

• Nutri-Grain expands its granola offerings with crunchy granola bars in chocolate chip and toffee flavors.

• Nutri-Grain also is adding new Strawberry Greek yogurt cereal bars.

• Kashi’s new berry/lemonade chewy granola bar provides protein, fiber, whole grains and features chia for ALA Omega 3s and sun-ripened cranberries and lemons.

These new foods arrive at retailers nationwide this summer.



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