Piggly Wiggly Carolina Co. (PWCC) is joining Spire LLC’s growing network of grocery retailers. With nearly 100 stores in South Carolina and coastal Georgia, Piggly Wiggly brings the size of the Spire network to 1,800 stores, 30 million loyalty card households and $30 billion in retail sales. Spire is an industry leader in quantitative shopper intelligence providing advanced analytics, loyalty card data access and targeted marketing program development and execution to retailers and manufacturers.
“The Piggly Wiggly leadership team was very impressed with Spire’s capabilities and track record in helping grocers better understand the shopper,” said Julian Tisdale, director of business intelligence for PWCC. “Spire will help us scrutinize our uniquely diverse customer base and leverage customer-centric insights that provide the core of our strategy for sales growth.”
Spire and Piggly Wiggly will collaborate in numerous ways to analyze shopper behavior and position the shopper at the center of marketing and merchandising decisions. Piggly Wiggly will take advantage of Spire’s proprietary engagement and essence segmentation as well as Spire’s analytical and targeting capabilities for key initiatives at the grocer.
“Piggly Wiggly Carolina Co. takes pride in fostering creative ideas that improve the shopping experience for our customers,” said John Padgett, VP of marketing for PWCC. “Emerging programs include a recently developed, perpetual inventory management system, breaking ground on construction of our second Newton Farms concept store, and expanding our exceptional Click’n Shop online ordering service that provides a much-needed convenience for busy customers. We are eager to collaborate with Spire to build on our tradition of innovation for customer benefit.”
“We are very excited to welcome Piggly Wiggly to the Spire family of retailers,” added Ron Berry, SVP of retail services at Spire. “We look forward to helping the Piggly Wiggly team use customer centric insights as part of their core strategy.”
Founded as a local supermarket in 1947, Piggly Wiggly Carolina Co. has grown to be one of the largest retail companies in South Carolina. It has more than 3,000 employee-owners.