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Purina Dog Chow Introduces Light & Healthy Option


Purina Dog Chow brand dog food has launched nationwide its new Light & Healthy formula, a no-sacrifices option to help maintain a dog’s ideal weight, without giving up portion size or taste, according to the company.

Like humans, obesity is a growing problem in the dog population, with 53 percent of dogs in the U.S. classified as “overweight” or “obese” by their veterinarians, Purina says. Purina Dog Chow Light & Healthy has 22 percent fewer calories and less fat than Purina Dog Chow Complete & Balanced.

Purina says the new formula has a taste and texture dogs love, is steam cooked at the start, features tender and crunchy kibble blend and is made with real chicken.

“Families don’t need to settle for less to help their dogs live happy, healthy lives,” says Karen Ganschaw, senior brand manager for Purina Dog Chow. “Our new Purina Dog Chow Light & Healthy product is a calorie-light way to help your dog maintain a healthy weight, because we believe that strong dogs make families stronger.”

Purina Dog Chow Light & Healthy is available for purchase at grocery, mass and pet specialty retailers. The suggested retail price is $5.99 for a 4-lb. bag, $12.99 for a 16.5-lb. bag, and $21.99 for a 32-lb. bag.



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