Yoplait is introducing a blended Greek yogurt variety, available in six flavors: Blueberry, Strawberry-Raspberry, Tangerine, Coconut, Pineapple and Vanilla. Each cup is made using natural colors, flavors and sweeteners as well as real pieces of fruit. In addition, each 5.3-oz. serving contains 150 calories or less and 0 percent fat. Yoplait Greek will be available nationwide in August, with a suggested retail price of $1.29 per 5.3-oz. cup.
“After talking with thousands of people, what we consistently heard was that while people enjoy the thickness and protein from other Greek yogurts, they were still searching for a great taste experience,” said Liza Dopp, Yoplait Greek marketing manager.
“Taste wasn’t the only thing we heard from people,” she added. “It was clear that fruit mix-ins and fruit-on-the-bottom weren’t the ideal way for people to eat Greek yogurt. We also observed people stirring their cups before eating, so it became clear that a blended product was what they wanted.”
The new blended Yoplait Greek builds on the success of Yoplait Greek 100, a strained, 100-calorie Greek yogurt offering introduced last year to fill the need for a lower-calorie flavored Greek yogurt in the dairy aisle, the company says. As Yoplait Greek 100 gained popularity, the brand took a closer look at what else people were looking for from current Greek yogurt offerings.
Additionally, the newest flavor of Yoplait Greek 100, Strawberry-Banana, as well as Vanilla in multipacks, will hit store shelves in August. Yoplait Greek 100 is available in 5.3-oz. single-serve cups.
