Rio Ranch Market partnered with Ibotta Inc. to give its shoppers the ability to earn cash for redeeming Ibotta Offers at checkout starting July 31. Shoppers also can earn cash for exclusive Rio Ranch Store Extras on products from leading companies like Kraft, General Mills, LALA Foods and Mission Foods.
Shoppers can download the Ibotta app for free on the Apple App Store and Google Play. With more than 10,000 top reviews, Ibotta’s users have earned more than $1.8 million to date.
Omar Milbis, VP of sales and marketing for Rio Ranch Market, said, “Through this partnership, we can offer our shoppers a unique in-store experience. Ibotta allows us to reward shoppers and interact with our customers in a fun and exciting way without the need of a loyalty card.
“Our shoppers simply select Ibotta Offers that interest them and then purchase the products in store,” he added. “Once a shopper connects the Ibotta app using a phone number, Ibotta Offers can be redeemed automatically at checkout and the cash earnings are then available for withdrawal at a shopper’s convenience.”
Sue Klug, SVP and chief marketing officer at Unified Grocers, said, “Rarely do you find a technology like Ibotta that benefits retailers, manufacturers and consumers at the same time. Our team was able to work with our CPG companies to help identify exclusive Ibotta offers. We are very excited about Rio Ranch’s launch this month and look forward to adding on more retailers soon.
“We understand the benefits of this partnership for ourselves and our retailers,” she said. “Operating in place of a loyalty card, Ibotta’s technology allows our retailers a unique marketing and sales opportunity.”
Ibotta Inc. CEO Bryan Leach, said, “We jumped at the opportunity to work with Rio Ranch Market. Adding Rio Ranch Market to our list of supported stores, along with the automated redemption process at checkout, makes Ibotta both easier to use and available to a wider group of shoppers in Southern California.”
Rio Ranch Markets operates eight stores throughout Southern California and plans to expand operations in the region by opening five new stores in the next five years.