The gluten-free industry is expected to reach $8 billion in 2013 as more people begin to adopt a gluten-free lifestyle. Pasta is one of the foods that is missed most amongst people who are living gluten-free, and yet the options for enjoying a gluten-free pasta meal fall short, with limited brands and varieties available on store shelves.
That’s according to Barilla, a world leader in pasta production, which is now introducing a gluten-free pasta line at retail.
“Barilla has a rich heritage of delivering quality, trusted products, and we are committed to making sure everyone can enjoy delicious pasta,” says Claudio Colzani, CEO of the Barilla Group. “We felt it was important to invest in developing a pasta line for the ever-increasing number of people who are adopting gluten-free lifestyles, ensuring that it delivers the taste and texture pasta lovers expect from Barilla.”
Barilla Gluten Free Pasta is produced in a facility in Italy that is dedicated to gluten-free and is made with a combination of non-GMO corn and rice. There are four varieties in the gluten-free pasta line—Spaghetti, Penne, Rotini and Elbows—which will be sold in 12-oz. boxes for $2.39. All four varieties will become available in select retail stores beginning in September, with full national availability in early 2014.
Barilla says the gluten free line is a strategic addition to the company’s pasta portfolio and to the pasta category overall.