Home » J.C. Penney Taps Former Kraft Exec To Lead Marketing Efforts
Executive News National

J.C. Penney Taps Former Kraft Exec To Lead Marketing Efforts

Debra Berman

Last updated on August 25th, 2022 at 01:30 pm

Former Kraft Foods Group executive Debra Berman has joined J.C. Penney Co. Inc., where she will lead the retailer’s marketing efforts.

As the company’s SVP of marketing, Berman will be responsible for leading J.C. Penney’s marketing efforts with a focus on revitalizing the jcpenney brand, building its brand architecture and communicating the brand promise. Berman will join the company’s executive board, reporting to Myron E. (Mike) Ullman III, CEO of J.C. Penney.

“Debra Berman is an enormously talented marketing executive, and her desire to join the J.C. Penney team is a testament to our brand and its potential,” said Ullman. “Her broad experience and success as a marketing strategist for major consumer brands make her the ideal leader to help us continue to reconnect with our core customer through effective promotions and campaigns that will increase excitement and loyalty now and over the long term.”

Berman said, “There is huge opportunity to remind America’s families why it is so great to shop at J.C. Penney while attracting new customers to the brand. This can be achieved through targeted campaigns that creatively highlight our unique and authentic combination of style, quality and value. I am eager to begin working with Mike and the entire team to restore J.C. Penney’s place as an iconic destination for customers for important occasions and all the times in between.”

At Kraft Foods Group, Berman served as VP of marketing strategy and engagement, directing global brand strategy and customer engagement for all Kraft-owned brands and leading Kraft’s marketing communications Center of Excellence. 
Prior to joining Kraft in 2009, Berman spent nearly five years as strategic planning director at DDB Advertising and before that held senior strategy planning roles at Sterling Brands, Young & Rubicam and Swander Pace and Co. Earlier in her career, she progressed through roles of increasing responsibility at advertising firms JWT, Saatchi & Saatchi and Lintas.





Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
Share via
Copy link
Powered by Social Snap