Discount grocer Aldi was recognized as the nation’s low-price grocery leader for the third year in a row, according to a recent consumer survey conducted by Market Force Information Inc., a leading customer intelligence solutions company. When asked to rank the top grocers offering low prices, consumers ranked Aldi ahead of competitors such as Walmart, Costco and Sam’s Club.
“We are honored that shoppers continue to consider Aldi the low-price grocery leader,” said Jason Hart, president of Aldi. “We’re committed to bringing consumers the highest quality products at the lowest possible prices.”
Aldi also ranked high on Market Force’s “Delight Index,” which reveals the intersection between overall satisfaction and the likelihood of recommending a grocer to friends/family. The Delight Index placed Aldi among such industry leaders as Trader Joe’s, Whole Foods and Publix.
“It’s the great quality of our products that keep customers coming back,” said Hart. “More than 90 percent of the products that we carry are under our Aldi-exclusive brands, many of which are manufactured by the nation’s leading food producers.”
Aldi says it stands behind the quality of its exclusive food products with its Double Guarantee. If for any reason a customer is not 100 percent satisfied with any Aldi food product, Aldi will replace the product and refund the purchase price.
Aldi operates more than 1,200 U.S. stores in 32 states, primarily from Kansas to the East Coast. The chain sells more than 1,400 of the most frequently purchased grocery and household items, primarily under its exclusive brands.
