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J.M. Smucker Co. Acquires Enray, Maker of TruRoots Products


The J.M. Smucker Co. has completed an acquisition of Enray Inc., a privately held company headquartered in Livermore, Calif. Enray is a leading manufacturer and marketer of premium organic, gluten-free ancient grain products, including sprouted and non-sprouted grains, pasta and cookies, which are primarily sold under its flagship brand, truRoots. Enray generated net sales of more than $45 million over its latest 12-month period.

The transaction includes a leased manufacturing facility in Livermore. Details of the transaction were not disclosed.

“This acquisition strengthens and adds to the breadth of our natural foods business, extending it beyond the leadership position we currently hold in the natural and organic beverages category,” said Richard Smucker, CEO. “The addition of the truRoots brand and its organic quinoa and other ancient grain products provides an on-trend, compelling product platform across the rapidly growing gluten-free market.”

Orrville, Ohio-based Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America.




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