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Blue Bell Combines Chocolate And Peanut Butter In New Flavor

Blue Bell's Chocolate Peanut Butter Ice Cream

Blue Bell Ice Cream has rolled out its newest flavor, Chocolate Peanut Butter—a rich chocolate ice cream with a creamy peanut butter swirl.

“There is no fancy gimmick to this flavor,” says Paul Kruse, Blue Bell CEO and president.“It’s plain-and-simple creamy peanut butter surrounded by an equally creamy chocolate ice cream.Chocolate Peanut Butter is one of those flavors that you can’t stop eating because it tastes that good.

“When we created this flavor it could have gone two ways,” he adds. “You could either make it like we did or with chocolate peanut butter cups in the ice cream. We liked the idea of swirling the peanut butter because it mixes so smoothly with our ice cream.”

Chocolate Peanut Butter Ice Cream will be available in pint and half-gallon sizes in stores in September.

Additionally, Blue Bell is reintroducing one of its popular cheesecake-inspired flavors, Blueberry Cheesecake Ice Cream. This returning flavor is a rich cheesecake ice cream loaded with cheesecake pieces and a flavorful blueberry sauce swirl.



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