Grocery Shopping Network (GSN) has hired two new VPs. Jeff Zoss is VP of national sales and Scott Simerlein is VP of technology and development.
In his new role at GSN, Zoss will take the lead in providing leadership and direction for the sales and customer service teams to position them as leaders in our space and to create an exceptional level of customer service for our CPG clients.
“We are very excited to bring Jeff on board to assist with our sales strategy,” said Robert Krajeski, president of Grocery Shopping Network. “His background and expertise are a great fit for GSN and will assist us in achieving our next milestone.”
Zoss’s prior experience includes the successful opening of ValueClick Inc.’s Minneapolis office, where he provided display, video and lead generation solutions to agencies and direct clients in Minneapolis and the Midwest.
“I enjoy the ability to directly affect the growth and direction of GSN,” said Zoss. “The blueprint of where the company wants to be has been done and I have the ability to help put together a team that will get us to the next milestone.”
Additionally, Zoss has held executive sales positions at MyPoints, a pioneer and leader of online shopping rewards; the North American Media Group, a creator of distinct lifestyle clubs; and QInteractive. Zoss is a graduate of the University of Kansas, where he earned a bachelor’s degree in business communications
In his new role at GSN, Simerlein will take the lead in providing strategic and tactical guidance for development, client service, client operations, systems, database, analytics and project management.
“We are very pleased to have Scott join our organization,” said Krajeski. “He is a perfect fit for the GSN culture and his industry experience, tireless work ethic and exceptional reputation for customer service are invaluable to our team. We have already accomplished many things in the short amount of time Scott has been with us, and the exciting thing is that we’ve just begun.”
Simerlein’s prior experience includes VP of information systems and process improvement at the North American Membership Group, a $250 million multi-channel database marketing and affinity organization where he established the IT group and project office from the ground up, led strategic planning and process re-engineering efforts for the entire company, was involved in several M&A transitions and supported 300 percent growth in five years.
“My favorite success story is the one we’re writing right now—we’ve architected some pretty innovative and potentially game-changing ideas on the drawing board with specific plans to bring them to the market sooner than later,” said Simerlein. “I’m personally excited about how these could transform and improve the shopping experience as digital plays an increasing role in the near future.”
Earlier in his career Simerlein served the U.S. in leadership positions in the Air Force, where he held development, systems and project management-related positions at a variety of locations. Simerlein received his MBA from the University of Dayton and a bachelor’s degree in computer science from Duke University.
The Grocery Shopping Network offers digital shopper planning and marketing tools for grocery retailers, consumer packaged goods and shoppers.