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Winn-Dixie Seeks Local Social Stars For ‘I’m Beef People’ Ad Campaign

Winn-Dixie Beef People griller guy

Winn-Dixie, long known as the “Beef People,” is seeking customers who are equally passionate about great-tasting beef to enter its “I’m Beef People” online contest for a chance to appear in an upcoming advertising circular or on an outdoor billboard for the “I’m Beef People” local campaign. The social media initiative supports the supermarket’s new advertising campaign and recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores.

“Our customers are passionate about beef—which cuts they select, what marinades or rubs they use and how they prepare it,” says Mary Kellmanson, Winn-Dixie’s SVP of marketing. “They are the true ‘Beef People’ and we want to feature them combining our beef with their local flavor to make it just right.”

To enter, Winn-Dixie fans can visit www.winn-dixie.com/beefpeople to print the “I’m Beef People” sign in color or in black and white. Customers take a picture or 15-second video holding the sign while explaining what makes them “Beef People.” Using Twitter or Instagram, customers post the photo or video with the hashtags: #ImBeefPeople and #(customer city). The picture or video may appear on www.winn-dixie.com for judging and a chance to star in an upcoming “Beef People” ad.

The contest runs through Sept. 30. Winners will be notified approximately two weeks after the entry deadline, or around Oct. 14, through the social media channel by which they submitted their entry. A panel of Winn-Dixie “Beef People” will select one winner in seven regions: Miami/Ft. Lauderdale, Tampa/St. Petersburg, Orlando, Jacksonville, New Orleans, Mobile and Birmingham. Winners do not have to reside in these regions, but the winning entries will be featured in these media markets.

Winn-Dixie will feature qualifying entries on its website throughout the promotion. For contest rules, visit www.winn-dixie.com/beefpeople.

Winn-Dixie Stores Inc. is a subsidiary of BI-LO Holdings, which is the ninth largest traditional supermarket chain in the U.S.


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