Betty Crocker, in partnership with the The Hershey Co., is introducing a dozen new baking products.
The new lineup offers “A Sweet for Every Style” and includes cookie mixes, cupcake mixes and frostings made with iconic flavors of Hershey’s, Reese’s and Almond Joy.
“We are very excited about our continued partnership and the launch of all these new flavors,” says Jared Pippin, Betty Crocker associate marketing manager. “Our consumers love the new combinations and that we have created a sweet to match the style, including favorites such as s’mores, Cookies ‘n’ Creme and Reese’s.”
The line includes three new cupcake mixes: Betty Crocker Hershey’s Chocolate, Betty Crocker Hershey’s s’mores and Betty Crocker Reese’s Peanut Butter & Chocolate. They are available in 15.4-oz packages and have a suggested retail price of $2.79.
Also included are three new cookie mixes: Betty Crocker Hershey’s Chocolate Chunk, Betty Crocker Hershey’s Cookies’n’Creme and Betty Crocker Reese’s Peanut Butter & Chocolate Chunk. They are available in 12.5-oz. packages with a suggested retail price of $2.59.
Rounding out the line are six new premium frostings: Betty Crocker Hershey’s Milk Chocolate, Special Dark and Chocolate Caramel; s’mores and Cookies’n’Creme with sprinkles; and Betty Crocker Peter Paul Almond Joy. These all come in a 16-oz. tubs and have a suggested retail price of $2.59.
