DCI-Artform, a leading global player in the shopper marketing and retail product merchandising business, says it has hired top talent to bring shopper-centric solutions to grocers, other store formats and consumer product manufacturers.
Leading a new approach to front-end merchandising (FEM):
• Lisa Murphy, senior sales executive (California), has had success in big-box and specialty retail account management for Pak 2000, Impulse LLC and Formation Brands. She started her career with Macy’s and has more than 10 years of experience in consumer product brands.
• Todd Schantz, sales executive (Illinois), returns to DCI-Artform, where he worked for several years as an account executive on grocery and CPG accounts. His most previous employer was Leggett & Platt SFG where he worked as a national account manager.
Focused on the SpaceGrid, Magna-Bar and other product-facing tray and peg systems, as well as reinvention projects for any area of the store:
• Thomas Nilsen, senior sales executive (Tennessee), brings more than 25 years of experience in grocery business development and brand management for organizations such as Catalina Marketing Corp., Coors Brewing Co., The Coca-Cola Co., Sara Lee Corp. and Nestle. Most recently Nilsen worked for tNt Consulting where he partnered with Aisle50. • Carlos Vasquez, senior sales executive (Virginia), brings more than 20 years of sales and sales management experience. Vasquez comes from Eli Lilly and Co.
• Gina Vega, sales executive (California), brings more than 12 years of business-to-business sales experience in a diverse client base. Vega held leadership roles at L’Oreal, USA and Ionell Inc.
• Dan Kaczmarek, category manager (Wisconsin), has transferred within the company from a project management role to lead the business segment. He has been with DCI-Artform since 2003.
“These additions are strategic for the DCI-Artform team as we are making major moves in the product-facing and merchandising solutions space,” said Mike Doody, president and CEO of Milwaukee-based DCI-Artform. “Look for new products and a major renewal of the front-end merchandising area in the coming year.”