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Ben & Jerry’s Launches Ron Burgundy ‘Scotchy Scotch Scotch’ Flavor

Ben & Jerry's Scotchy Scotch Scotch

Last updated on October 25th, 2013 at 10:50 am

Ben & Jerry’s is rolling out its newest limited-batch ice cream flavor, “Scotchy Scotch Scotch.” Created in honor of Ron Burgundy, the fictional TV news anchor with a penchant for all things scotch, the flavor is a concoction of butterscotch ice cream with ribbons of butterscotch swirl.

“Scotchy Scotch Scotch is a delicious ice cream and I hope Ben and Jerry consider my other suggestions,” said Burgundy, who is brought to life on the big screen by comedic actor Will Ferrell. “Malt liquor marshmallow, well-liquor bourbon peanut butter, and cheap white wine sherbet.”

The flavor was officially unveiled at New York City’s Pier 36 where members of the press attended. True to the iconic ice cream company’s untraditional style, the event kicked off with a performance by Nutty The Waterskiing Squirrel, as seen in the first “Anchorman” film. Nutty’s performance was immediately followed by the appearance of a Ben & Jerry’s scoop-truck-turned-Channel 4 News truck, which rolled onto the scene transporting a legion of blazer-wearing Ron Burgundy lookalikes. After Scotchy Scotch Scotch was officially unveiled, attending media and fans were treated to free scoops of the new flavor.

“Anchorman 2: The Legend Continues” will be in theaters Dec. 20.

“As a company who believes our fans deserve nothing but the best, we have great respect for Ron Burgundy, who takes the same belief to heart,” said Lisa Sholk, Ben & Jerry’s brand manager, who led the team on the Scotchy Scotch Scotch flavor project.

Added LeeAnne Stables, president of consumer products at Paramount Pictures, “Having Ben & Jerry’s celebrate the return of Ron Burgundy to the big screen with the introduction of this special ice cream is an exciting and delicious way to build anticipation for the film. We especially enjoyed the sampling process over the last several months to find the perfect Scotchy scotch flavor.”

Scotchy Scotch Scotch is available now at participating scoop shops across the country. Pints of the flavor will arrive on store shelves over the next few weeks.


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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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