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Sparkling Fruit(2)O Goes National With Dr Pepper Snapple As Dist. Partner


Sunny Delight Beverages Co. (SDBC) is partnering with Dr Pepper Snapple Group on the national launch of SDBC’s new Sparkling Fruit(2)O fruit flavored water. SDBC says Sparkling Fruit(2)O offers taste in balance—subtle, simple fruit flavors consumers love, recognize and can pronounce, balanced with sparkling, pure and refreshing water; no calories, sugar, carbohydrates or caffeine.

Following a limited distribution in the Northeast, SDBC reports that Sparkling Fruit(2)O has seen a positive response both from consumers and retailers. As a result of this initial success, as well as rapid growth within the sparkling water category (positive 37 percent vs. a year ago), SDBC is taking the brand national with its direct store distribution partners.

“Dr Pepper Snapple Group is an outstanding distribution partner,” says Russ Mills, director of instant consumption sales at SDBC. “We are both proud and honored to be working with them, along with our other distribution partners, to roll out Sparkling Fruit(2)O nationally. There is room for growth in the sparkling water category, both for new brands and new flavors, and SDBC intends to be part of that growth.”

Adds Ed Klene, associate marketing director at SDBC, “Consumers want simplicity. They are seeking a trusted brand that can deliver the great tasting, zero-calorie flavors and bubbles they want without all the hype. By meeting this consumer need, we plan to help grow the entire flavored water segment.”

Sparkling Fruit(2)O is available in four flavors: Raspberry Lemon, Grape, Mixed Berry and Strawberry.

The original, zero-calorie Fruit(2)O pioneered the flavored water category in 1999 and it leads the non-carbonated, non-enhanced segment in past 52-week dollar sales, consumer awareness and consumer loyalty.



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