Food Lion said Tuesday that it has made significant investments in 169 stores in the Carolinas and created 500 new jobs. Key markets include Greenville and Wilmington, N.C., and Columbia, Charleston and Myrtle Beach, S.C.
To celebrate the launch, Food Lion is holding grand reopening festivities at the 169 stores—including providing the first 50 customers at each location with a bag of free groceries—from Wednesday, Nov. 13, through Saturday, Nov. 16.
“With today’s launch, nearly all Food Lion stores have received these store investments,” said Greg Finchum, SVP of retail operations for Food Lion. “We invite customers to visit their local Food Lion, where they will experience firsthand new lower prices and other store enhancements, such as the greatest value in store brands and fresher produce. We hope that you will visit your local Food Lion and experience our changes.”
Food Lion has lowered prices on 6,000 items throughout the store, including the company’s My Essentials products. To further enhance customer savings, Food Lion has added MVP Savings Centers in each of its stores. Customers can scan their MVP Card to receive personalized offers for additional savings on national and private brand products during their shopping trip.
Food Lion also improved its produce as part of its “Fresh From the Field” initiative. The company says customers will experience better quality, enhanced freshness and expanded variety in the produce section. In addition, Food Lion’s produce and store brand products are backed by a double-your-money-back guarantee.
The investments are based on customer feedback, which the Salisbury, N.C.-based company believes positions it for future success. A list of the 169 stores is available here.
Food Lion, a Delhaize banner, also plans to donate $2,000 to local food banks, which will help each agency provide up to 10,000 meals to its constituents. Food banks receiving the donations include Harvest Hope Food Bank in Columbia, S.C.; Lowcountry Food Bank in Charleston, S.C.; Food Bank of Central & Eastern North Carolina in Greenville, N.C.; Lowcountry Food Bank in Myrtle Beach, S.C.; and the Food Bank of Central & Eastern North Carlina in Wilmington, N.C. In addition, Food Lion will continue working with these food banks in its ongoing efforts to fight food insecurity and relieve hunger in its communities. By the end of 2013, Food Lion is on track to donate more than 1.1 million pounds of food collectively to these agencies.
A majority of Food Lion locations have received these same investments. The company launched 167 stores in the Raleigh and Fayetteville, N.C., markets in May 2011; 268 stores in March 2012 in Virginia, West Virginia and the Outer Banks of North Carolina; 269 stores in North Carolina and South Carolina, including its hometown markets of Salisbury, N.C, and Charlotte, N.C., in July 2012; and, most recently, 178 stores in Maryland, Pennsylvania, Virginia and West Virginia in May 2013.
Food Lion was founded in 1957 as Food Town in Salisbury and has since grown to more than 1,100 stores in 10 states.