Bebida Beverage Co. (BeBevCo), a developer, manufacturer and marketer of relaxation drinks and energy products, plans to enter into a new industry through a wholly-owned subsidiary.
BeBevCo CEO Brian Weber, who developed the company’s flagship product, KOMA Unwind Relaxation drink, recently embarked on another curiosity. Now, that curiosity has taken another step into becoming a reality with BeBevCo’s partnership with an 80-year-old ice cream manufacturer. The team, under the guidance of Weber, has developed perhaps the first ice cream that helps promote relaxation and enhanced sleep.
The initial test products were produced in Chocolate and Vanilla and the results were positive, according to BeBevCo.
“We continue to live in changing times,” said Weber. “Consumers are always looking for the next big thing. I love ice cream like millions of other Americans. But I also like to relax and enjoy a great night of sleep. The idea came to me a long time ago, while not being able to relax and eating ice cream at the same time. I certainly wouldn’t drink a beer or glass of wine with my ice cream—but this new concept opens a lot of doors.
“The ice cream industry generates over $10 billion annually in the United States, combined with the 50 million consumers that don’t sleep well, plus the 50 million citizens suffering from anxiety and stress. I believe there is a strong market for this type of product,” added Weber. “For obvious reasons, we will be attentive and diligent on our packaging, while remaining mindful of all regulatory issues that apply and take our time going into full production.”
Further information on this project, including the partnership, is forthcoming, according to BeBevCo.
