Miller Lite, the beer that launched the light beer category, will release on Jan. 1 the limited-edition Original Lite Can, an updated version of the iconic packaging that helped change the beer industry nearly 40 years ago.
The Original Lite Can features the familiar images of hops, barley and the words “a fine pilsner beer,” which reinforce the high-quality ingredients and unique brewing process, according to Miller Lite.
“There was a time when all that existed was heavy beer that weighed you down,” said Elina Vives, marketing director for Miller Lite. “The launch of Miller Lite broke this category convention and offered beer drinkers the best of both worlds, great taste at only 96 calories and 3.2 grams of carbs. Miller Lite is the original light beer and this limited-edition can celebrates that innovation and helps inform consumers of the rich history behind our beer.”
In addition to becoming available to consumers in January, the Original Lite Can will appear in the upcoming Paramount Pictures’ release, “Anchorman 2: The Legend Continues.” The news team can be seen enjoying the Original Lite in the film, which will be released nationwide Dec. 18.
The limited-edition Original Lite Can will be available nationwide January-March in 12-, 16- and 24-oz. sizes.
