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Gourmet Cheesecake Protein Bar Rolls Out This Month


Pure Protein bar entrepreneur David McCabe is debuting his latest natural protein bar this month: the Gourmet Cheesecake Protein Bar.

“We’ve waited a long time to introduce this bar,” said McCabe, CEO of Advanced Nutrient Science and who is known as the “bar man” throughout the nutrition sports industry. “The Gourmet Cheesecake Protein Bar is the next generation of clean protein; the formula we have developed is ultra healthy but really tastes good, too, and that’s what makes it different from other nutrition bars currently in the marketplace.

“Pure Protein bar was ideal for the sports nutrition industry, but it’s the right time to develop something that really appeals to the average person struggling with making healthy food choices,” added McCabe. “The Gourmet Cheesecake Protein Bar is designed for the person who wants to eat clean, natural and healthy but easily caves to the sweet tooth.”

Gourmet Cheesecake Protein Bar is gluten free, isolate protein hormone free (rBST and rBGH free), contains no soy or sugar alcohol and is low in net carbs and high in fiber and protein (17-19g of fiber per bar and 20g of isolate protein per bar). The bars are naturally sweetened with Stevia and monk fruit and come in three cheesecake flavors: Strawberry Supreme, Chocolate Chip Cookie Dough and Chocolate Peanut Butter. MSRP: $2.79 per bar.

“Cheesecake is one of the most popular desserts in the world. The timing is right for a bar like this,” said McCabe. “Healthy no longer needs to taste bad. We’ve found a way to allow people to indulge without wrecking their waistlines.”


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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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