Last updated on January 3rd, 2014 at 08:57 am
On Jan. 1, Roundy’s introduced health key, a solution to simplify shopping for healthful groceries. The new program clearly labels foods with healthy attributes using shelf tags, allowing those with intolerances and health concerns to quickly and easily find what they need.
Using the guiding principles of science, trust and ease, Roundy’s says health key is designed to inform shoppers of foods with healthy attributes. Each health key tag will accurately represent the product as a whole.
To gain a health key tag, products must pass through filters specifically put in place to omit items with excessive fat, saturated fat, cholesterol, sugar and sodium. For example, if a product’s packaging claims it’s made with “Whole Grains,” or any other nutrient, it will receive a health key tag only if it contains less than 13g of fat, 3g of saturated fat, 60mg of cholesterol or 480mg of sodium in each serving.
“Customers encounter a sea of package claims every day when they shop,” says Dana Schueller, senior marketing leader for Roundy’s. “Health key evaluates all products against the same rules, allowing customers to be confident that they’re making consistent healthful choices throughout the store by following health key attributes.”
The colorful and easy-to-read health key tags have been awarded to thousands of individual products and are in all Roundy’s grocery stores.
Roundy’s, based in Milwaukee, operates 163 retail grocery stores and 101 pharmacies under the Pick ’n Save, Rainbow, Copps, Metro Market and Mariano’s retail banners in Wisconsin, Minnesota and Illinois.
