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Samuel Adams Introduces New Spring Seasonal Beer


The brewers at Samuel Adams are ushering in the New Year with a new spring beer—Samuel Adams Cold Snap—the newest addition to the brewery’s seasonal beer collection. Brewed for spring’s transition away from the hearty brews of winter to the bright, lighter-bodied beers of summer, Cold Snap is the brewers’ take on a Belgian-style white ale made with crisp golden wheat and a blend of 10 different fruits, flowers and spices.

Historically, white ales were brewed with a variety of spices, most commonly orange and coriander, as brewers looked to the spice trade for ingredients before the advent of hops. The brewers at Samuel Adams took a different spin and expanded upon this tradition with Cold Snap, incorporating a range of ingredients from around the world, places like West Africa (Grains of Paradise), Turkey (anise), Egypt (hibiscus), India (tamarind) and the U.S. (fresh-ground coriander from California). The delicate hop character of German Hallertau Mittelfrueh Noble hops and the crisp smoothness of Canadian malted wheat balance the unique spiciness of the brew, according to the company.

With an ABV of 5.3 percent, Cold Snap is a medium-bodied yet refreshing ale with a complex floral, spicy aroma and character, according to the brewer’s tasting notes. The brew begins with the Belgian white ale tradition of brewing with spices like orange and coriander. Samuel Adams Cold Snap takes this to a new level with a range of exotic fruits, flowers and spices like dried plum, hibiscus and anise, as well fresh-ground coriander, to create a balance of flavor and character. Pale and wheat malts give this unfiltered brew its hazy golden appearance and crisp, smooth finish. Hallertau Mittelfrueh hops balance the smooth wheat and spices with a subtle touch of citrus hop character.

“As brewers, we’re like chefs, inspired by the weather and the seasonality of ingredients and flavors,” says Jim Koch, founder and brewer. “We’ve always said that spring is one of the most challenging seasons to brew for. It’s a tweener—we’re waiting for winter to be over and longing for summer to arrive. For us, Cold Snap captures this sentiment with its crisp wheat and vibrant fruits, flowers and spices, yielding flavors ranging from the subtle sweetness of orange peel and plum to the distinct, peppery bite of fresh ground coriander.”

Samuel Adams Cold Snap will be available nationwide though mid-March in six-packs for a suggested retail price of $7.99-$9.99, 12-packs (bottles and cans) for a suggested retail price of $14.99-$17.99 and on draft (prices vary by market). Additionally, Samuel Adams Cold Snap will be available, alongside the new Samuel Adams Escape Route, in the Samuel Adams Spring Thaw Variety 12-Pack for a suggested retail price of $14.99-$17.99 (prices vary by market). Samuel Adams Escape Route is a new hazy, golden unfiltered Kölsch. Escape Route will also be available in six-packs beginning this month.

About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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