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Pilot Flying J Adds Big Papa Dill Pickle Popcorn

Big Papa Dill Pickle

Pilot Flying J Travel Centers have made Big Papa Dill Pickle Popcorn a permanent snack item in all 500-plus locations across the U.S. This marks the first national listing for the new popcorn flavor that was launched by Van Holten’s Pickles in June 2013. The product will be available on Pilot Flying J shelves this month.

Big Papa Dill Pickle bag“We have been overwhelmed by the positive feedback we’ve received from major national retailers since launching this new product,” said Eric Girard, Van Holten’s VP of sales and marketing.

Big Papa Dill Pickle Popcorn delivers the same dill flavor that fans love in Van Holten’s Big Papa Pickle-In-A-Pouch, according to the Wisconsin-based company.

“Adding Dill Pickle Popcorn to our line of Pickle-In-A-Pouch items has been fun and the support we’ve received from our customers has helped the item succeed,” added Girard.

“Having Pilot Flying J Travel Centers make Big Papa Dill Pickle Popcorn and everyday item at locations across the country, gives the product staying power,” said Van Holten’s President Steve Byrnes. “Combined with permanent listings from respected regional retailers such as CST Brands, RaceTrac, Stripes and Western Refining, it proves that our popcorn is truly Dill-icious.”

Big Papa Dill Pickle Popcorn comes in pegable 2.2-oz. bags packed in a 12-count stackable display case with a tear-away front. The pickle popcorn has an SRP of $1.99-$2.49.

 

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