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Luna Adds Two Flavors To Protein Bar Line


Luna, the maker of the Whole Nutrition Bar for Women, has added two flavors to its Luna Protein line: Lemon Vanilla and Chocolate Coconut Almond.

Lemon Vanilla, the first Luna Protein bar without a chocolate coating, has a zesty lemon taste with a creamy vanilla outer shell, while Chocolate Coconut Almond is wrapped in chocolate with hints of toasted coconut and chopped almonds. With these new flavors, Luna says it wants to give women more flavor variety with a protein-packed snack that is nutritious and helps them keep pace with the day. Luna Protein, a line that first launched in 2010, is gluten free, provides 12g of protein and is under 200 calories.

“We realize that women are constantly on the go and may not have time to sit down and enjoy a protein-filled meal; they need a go-to snack that is nutritious and will keep them satiated,” said Tara DelloIacono-Thies, registered dietitian and manager of nutrition strategy for Luna. “This is where Luna Protein comes in. We want women to have a nourishing and tasty option when they need it.”

Luna Protein Lemon Vanilla and Chocolate Coconut Almond are now available at select grocery and natural food retailers and will roll out to all food retailers nationwide in early April. SRP: $1.39.


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