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Champs Chicken Launches Breakfast Menu


Breakfast is more than just an important meal in the day. For many grocery and convenience stores, it’s an important part of their sales.

That’s according to Champs Chicken, which, to accommodate this growing daypart, now offers a complete breakfast menu lineup for its 520 locations.

The Champs Chicken Breakfast program offers quick, easy-to-prepare recipes, including breakfast sandwiches with three different kinds of meats, loaded bowls and burritos, as well as classic biscuits and sausage gravy. Participating retailers also will have the choice to serve a high-quality bake-off biscuit or a pre-baked biscuit, depending on distributor availability.

In addition, Champs Chicken says it wants to offer its partners an easy entry into the growing breakfast daypart.

“All our retailers can easily prepare these breakfast items using their existing equipment, ensuring a quick return on investment,” says Shawn Burcham, CEO and president of Champs Chicken. “Altogether, this program offers the variety, value and convenience that distinguish us from other QSR locations.”

The new menu comes as more and more consumers are eating breakfast away from home. According to Technomic’s 2013 Breakfast Consumer Trend Report, nearly 60 percent of consumers buy breakfast from a fast-casual restaurant monthly, with breakfast sandwiches being a popular purchase.

“Champs Chicken has built its reputation on supplying quality products and making retailers profitable,” Burcham said. “This breakfast program does just that. Retailers can expand their menu and reach more consumers, while still working with the quality and excellence they expect from Champs Chicken.”

The new breakfast menu is available to all Champs Chicken retailers. Participating partners will have access to breakfast-focused marketing materials—such as a menu board, product labels and window posters—as well as additional staff training.

Champs Chicken is a hot foodservice company known for its quality chicken tenders and signature sides. It is a registered trademark of Pro Food Systems Inc. (PFS), which distributes its Champs Chicken products out of the company’s 65,000-s.f. corporate headquarters and national distribution center in Holts Summit, Mo.

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