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Supervalu Combining Regional Shows Into National Sales Expo This Summer


With grocers from across the country gathered for the 2014 NGA Show this week, one of the nation’s leading grocery distributors, Supervalu, said today that it will host its first national sales expo, Sales 4 All Seasons, this summer.

The three-day event, to be held Aug. 12-14 at the RiverCentre in St. Paul, Minn., brings together all of Supervalu’s former regional shows into one major sales and education event. The event will offer nearly 2,000 independent grocery retailers the opportunity to access Supervalu’s vast supplier network via a sales expo featuring hundreds of exhibits, displays and products for every department and category across the store. New trends—as well as fresh, new seasonal products—and Supervalu’s exclusive promotional buying opportunities will be center stage throughout the three days.

The Sales 4 All Seasons expo will start with an education day featuring numerous training seminars, consumer insights and industry education resources for attending grocers.

“This is going to be a huge event and I’m really excited at the commitment Supervalu and our suppliers are making to our customers by delivering this national show,” said Janel Haugarth, Supervalu’s president of independent business. “Our retailers will gain new insights into creative solutions and products that will help them continue to be successful local grocers. The event also provides a valuable networking opportunity with their fellow retailers and experts from our supplier community.”

Eden Prairie, Minn.-based Supervalu anticipates approximately 3,000 attendees at the event, ranging from its independent retailers to industry personnel, grocery and food suppliers and employees.

“Our suppliers will have a unique opportunity to share consumer insights, as well as showcase new products and promotions. Together, this is the type of show that can help our customers set themselves apart from the competition by combining so many great resources and opportunities under one roof,” said Haugarth. “In addition to being a big deal for our customers, we’re very proud to bring this type of event and its economic impact to the Twin Cities.”

Supervalu also will announce winners of its 2014 Master Marketer competition, which celebrates the top marketing campaigns of the company’s independent retailers. This year, competition features nominations from across the nation, and the winners from several categories will be honored at an awards ceremony during the expo.

Additional details about Supervalu’s Sales 4 All Seasons expo, including registration information and agenda updates, will be available via the event website, sales4allseasons.com. The website will be accessible by March 24.

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Donald E. Stephens Convention Center
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