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Moose Tracks Parent Expands Into Novelties Category

DENALI FLAVORS MOOSE TRACKS (R) ICE CREAM NOVELTIES

West Michigan-based Denali Flavors, developer of the Moose Tracks flavor of ice cream, is entering a new grocery category with the introduction of four ice cream novelty products based on its top-selling Moose Tracks and Caramel Caribou ice cream flavors. Moose Tracks and Caramel Caribou ice cream bars and sandwiches currently are available at Meijer and other select retailers. The products will become more widely available at retailers across the U.S. beginning next month with suggested retail prices ranging from $2.99-3.99 per package.

The new Denali Flavors ice cream novelties include Original Moose Tracks Ice Cream Sandwiches, Original Moose Tracks Ice Cream Bars, Triple Chocolate Moose Tracks Ice Cream Bars and Caramel Caribou Ice Cream Bars. The ice cream sandwiches are sold in packages of four while ice cream bars are available in packages of three.

Original Moose Tracks Ice Cream Sandwiches feature vanilla ice cream, Moose Tracks fudge and chocolaty peanut butter flakes between two chocolate wafers. Original Moose Tracks Ice Cream Bars are filled with vanilla ice cream, Moose Tracks fudge and chocolaty peanut butter flakes, all covered in Moose Tracks fudge coating. Triple Chocolate Moose Tracks Ice Cream Bars include chocolate ice cream with Moose Tracks fudge and chunks covered with Moose Tracks fudge coating. Caramel Caribou Ice Cream Bars feature toffee-flavored ice cream, with Denali caramel and chocolaty flakes, all covered in milk chocolate coating.

“The Moose Tracks brand has always been about offering premium decadent ice creams at family value prices, and we’re applying that same principle to our novelty items,” said Neal Glaeser, president of Denali Flavors. “The frozen ice cream novelty category is a $4.2 billion segment that we are just now tapping into, and we are confident that Moose Tracks fans will be thrilled to enjoy their favorite flavor in a fun new way.”

The Original Moose Tracks ice cream flavor was introduced in the mid-80s by husband-and-wife entrepreneurs Wally and June Blume.

denaliingredients.com

 

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