The North Carolina Sweet Potato Commission and North Carolina Department of Agriculture and Consumer Services is running a new retail promotion across the state this month in honor of Sweet Potato Month. The promotion, “52 Ways to Love Sweet Potatoes,” highlights the versatility and nutritional benefits of sweet potatoes. Components of the program include in-store displays, a branded website and a social media contest for consumers. The promotion is taking place at 155 Lowes Foods, Piggly Wiggly and Ingles stores in North Carolina.
The in-store elements of the promotion include recipe cards and point-of-purchase signage. Select stores also are hosting cooking demonstrations during the month to introduce consumers to new ways of preparing sweet potatoes.
The Sweet Potato Commission created a branded website for the promotion as well as a photo contest on the commission’s Facebook page. The promotion was made possible through funding from the North Carolina Department of Agriculture and Consumer Services.
“North Carolina is the largest producer of sweet potatoes in the nation, and produces nearly half of all sweet potatoes grown in the United States,” said Sue Johnson-Langdon, executive director of the North Carolina Sweet Potato Commission. “The North Carolina Department of Agriculture understands the significance of supporting local growers, and we’re happy to partner with them on great retail promotions like this one.”