Snyder’s-Lance Inc. has formed Clearview Foods, a new snack food division with a focus on developing innovative and better-for-you options. Clearview Foods will concentrate its efforts on growing the Snack Factory, Pretzel Crisps, Eat Smart and Late July Organic Snacks products. The company also introduced a new logo for the division inspired by Snyder’s-Lance’s strategy and corporate direction.
“With our new Clearview Foods Division, we are in a stronger position to satisfy our consumers’ desire for healthy snack choices that deliver on taste and quality,” said Carl E. Lee Jr., president and CEO of Snyder’s-Lance. “Clearview is uniquely positioned to succeed by leveraging the company’s distribution network, R&D capabilities and manufacturing to drive growth. We are combining the entrepreneurial spirit of this division with our corporate scale to better serve the expanding snacking needs of our consumers and retailers.”
The company has appointed Peter Michaud, former vice president of Snack Factory, to the role of senior vice president and general manager of the Clearview Foods Division.
This new division is part of an overall transformation of the company that started with the acquisition of Snack Factory Pretzel Crisps and was followed by the divestiture of the private brands business, the acquisition of Baptista’s Bakery and the acquisition of a majority stake in Late July Organic Snacks.