Target announced plans to open 15 U.S. stores this year, with an emphasis on its smaller-sized TargetExpress format located in urban centers. The discounter will open eight TargetExpress locations, one CityTarget and six general merchandise stores.
In addition to previously announced TargetExpress openings in San Francisco, San Diego and St. Paul, Minn., Target plans to open two TargetExpress stores in the Washington, D.C., area and one in Chicago. The retailer’s newest and smallest format at approximately 20,000 square feet, TargetExpress provides a quick-trip shopping experience with a more localized experience for each community.
Target said it will continue to test TargetExpress stores to learn more about operating small-format locations and further enhance and customize the guest experience. Target currently operates one TargetExpress location in Minneapolis that opened in July 2014 and already has made adjustments based on guest feedback and operational insights.
Beyond 2015, Target is exploring a number of opportunities to bring TargetExpress to major markets across the country including the Philadelphia, Los Angeles, Washington, D.C., Chicago and the San Francisco Bay area.
This year the company also will open its first East Coast CityTarget store in Boston, followed by a 2016 opening in Brooklyn, N.Y.