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Farm Fresh Honoring Hampton Roads Roots During Anniversary Celebration

Farm Fresh

Established in 1957, Farm Fresh Food & Pharmacy is commemorating 57 years as the hometown grocer for residents of the Hampton Roads, Va., area, with a yearlong anniversary celebration.

Highlights include customer gift card giveaways totaling more than $100,000, as well as the return of the Farmer Boy mascot under the new name “Farmer Eugene,” in honor of Farm Fresh founder and local legend Eugene “Gene” Walters.

“We take the legacy Gene Walters started at Farm Fresh very seriously and stand firm in our commitment to deliver customers the freshness they deserve and savings they expect,” said Farm Fresh President Micky Nye. “We’re excited to celebrate our history with customers beginning this week, and I encourage everyone to visit their neighborhood Farm Fresh for great savings, giveaways and an improved shopping experience.”

Customers will notice several new initiatives and priorities at Farm Fresh.

Paying homage to hometown roots

Farm Fresh recently held a Facebook contest for customers to name the new Farmer Boy mascot, and Farmer Eugene was the overwhelming favorite as customers wanted to pay homage to the longtime face of Farm Fresh, Gene Walters.

With the Walters’ family support, Farmer Eugene will become a regular fixture in Farm Fresh promotional materials and social media as well in-store and at community events. To kick off this effort, Farm Fresh is unveiling a new children’s coloring book, “Farmer Gene Finds His Friends,” available free for kids visiting Farm Fresh stores from Friday, March 7- Sunday, March 9.

$57,000 in giveaways—and more

Through Wed., March 5, one customer at every Farm Fresh location will win a $200 Farm Fresh gift card via an in-store drawing, with giveaways totaling more than $57,000.

All participants also will be entered into a grand-prize drawing for a $1,000 gift card, with one grand prize winner selected from each Farm Fresh store the following week. In total, Farm Fresh will distribute more than $100,000 in gift cards to customers during the next two weeks.

No purchase is necessary for the giveaways, and anyone can sign up via entry forms available at their local store’s customer service desk. Store receipts also will include an entry form.

Enhanced shopping experience and savings

Customers will experience even more savings beginning this week, including aggressive weekly promotions, as well as lower prices that will spread throughout the store over the next several months, according to Farm Fresh.

Additionally, Farm Fresh will remodel several stores over the next year in order to further strengthen the customer experience for shoppers.

Supervalu-owned Farm Fresh operates 42 stores in Hampton Roads and Richmond, Va., and Elizabeth City, N.C., as well as a free-standing pharmacy located inside Children’s Hospital of The King’s Daughters.

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