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Oscar Mayer Brand Mobile Device Simulates Smell, Sound Of Bacon Frying


The Oscar Mayer brand says it is breaking new ground with the first-ever iOS device that allows early risers to wake up to the smell of bacon without lifting a frying pan. The device, named Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon in the morning.

Beginning today, bacon fans can apply through Friday, April 4, at wakeupandsmellthebacon.com for a chance to receive a free Wake Up & Smell the Bacon device. To use it, download the Wake Up & Smell the Bacon app, plug the detachable device into the headphone jack of an iPhone and savor the scent of sizzling bacon. The device will not be sold in stores and quantities are limited, so fans are encouraged to apply early and often.

Those who do not receive a device may still download the Wake Up & Smell the Bacon application for free in the App Store to wake up to the sound of sizzling bacon and amusing bacon sayings or “baconisms,” according to Oscar Mayer.

Wake Up & Smell the Bacon is the latest from the Oscar Mayer Institute for the Advancement of Bacon (OMIFAB), an online hub for bacon innovations from the Oscar Mayer brand. Last year OMIFAB created an e-commerce site to help consumers give the gift of bacon for Father’s Day in its Say It with Bacon campaign.

“With nearly two million mentions of #bacon on Instagram, it seems people never get tired of bacon. That’s why our team decided to develop a device to give folks what they long for most,” said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. “As the category leader, Oscar Mayer is thrilled to bring the first-ever, bacon-scented mobile device to market, giving bacon aficionados a new reason to welcome their morning alarm clocks.”

Winning applicants will receive the Wake Up & Smell the Bacon device six to eight weeks after applications close. Fans may apply for their chance to win the device once a day.

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