Home » Yankee, Just Born Debut New Peeps Marshmallow Chicks Candle For Easter
National New Products

Yankee, Just Born Debut New Peeps Marshmallow Chicks Candle For Easter


The Yankee Candle Co. has launched its exclusively-licensed Peeps Marshmallow Chicks collector’s edition candle in time for the Easter holiday. Yankee says this new scent evokes the fragrance of the beloved spring candy with a colorful label featuring Peeps. It is available now at more than 500 Yankee Candle retail stores, and select specialty retailers and gift shops.

“Peeps is continuously looking for ways to extend our iconic brand to enable our fans to enjoy our beloved marshmallow treats and express their ‘Peepsonality,'” said Mark Hoffman, senior brand manager for Peeps and seasonal products at Just Born. “By partnering with Yankee Candle this Easter, we are able to bring consumers a product that fuses two American favorites into one unique, sweet-smelling product.”

Added Hope Margala Klein, EVP of brand, design and innovation for The Yankee Candle Co., “Our customers look to us to provide iconic holiday fragrances in new and exciting ways so Peeps is the perfect partner. This limited-edition fragrance captures the essence of the season and is sure to sweeten Easter celebrations and springtime gifting.”

Peeps Marshmallow Chicks, the fluffy, sweet marshmallow scent of the classic treats, is available in a large jar candle size, MSRP: $27.99.

yankeecandle.com; peepsandcompany.com

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
Share via
Copy link
Powered by Social Snap